I'm from SoCal, and come to Phx often for biz. I'm a fan of Paradise Bakery in general, but was really disappointed with this one. I ordered a cuban, and gotta say it was pretty much the worst. Mostly bread - crappy bread and not chibatta-- one puny slice of ham, it wasn't grilled, and it took almost 20 minutes - super disappointing, and for $8 not a good value at all. Also got a cup of soup - it was good -- but for a total order of $12, I'm over the free cookie.
I got this to go for my road trip, and (frankly) gave a good part of it to the dog. I probably should've gotten something from the Whole Foods next door, or even a $5 foot long....Where's a subway when you need one?
Lots of people waiting for food at 11 am, long line. Others seemed to know the service was terrible and stuck to salads and pre-prepared things.
I've had good experiences with other locations -- probably not going here again.