It never seems to amaze me. I love the opportunity of the select VIP seating for new movies. There's a restaurant upstairs in which food can be purchased and brought into the theater. There is a slight increase in pricing for VIP seats but it's worth the money. You never have to worry that your seat isnt there because there's a usher who confirms your seat. Also, alcohol is permitted as well. So if you want to see a movie in style, comfort, and with hot food or alcoholic beverage then select Loews! AMC also has a rewards program that is typically $12 and is on sale for $8 currently. The reward program is Stubs and you can earn free popcorn and soda and other rewards.