In the Apple store twice this week. Here Sunday to buy a new iMac. Back on Wednesday to return it. Turns out I got the lemon off the line - a hardware problem. This is not the usual intro to a 5 star experience. But it was on both occasions. When you walk into the store, you check in with a salesperson in the front of the store. They put you in the cue for a salesperson with knowledge of the product you are interested in. We got a knowledgable sales person with only minimal wait. Once we decided on the computer configuration right for us, the salesperson was able to use his iPhone to have one brought out to us. Very prompt. He also completed the sale on his phone. Very efficient. Return visit, same procedure. No wait. Told my salesperson the problem. Return approved, no questions asked. And because of the inconvenience of having to come back twice, they gave me AppleCare for free!!! Now that's a great way to smooth ruffled feathers. I've been an Apple fan for a very long time. With treatment like this, there is no way I would change.