This super-nice new Safeway is a great addition to the South Phoenix/Laveen area and provides a nice alternative to the great--but limited--shopping experience at Fresh & Easy (located on 19th Ave and Baseline) and the overwhelming and not that fresh or gourmet offerings at the massive Fry's Marketplace across the road. The selection of items is solid but not un-necessarily large.
Since the store just opened a few weeks ago, a lot of things are really marked down and I've noticed a lot of buy-1-get-1-free deals (with use of the Safeway card). Of course, being new also means that the store is super clean and that the employees are on top of their game. It's always possible that these standards will decline the longer the store is open, but I hope not because a clean and well-staffed store makes for a better grocery shopping experience!
I also wanted to point out a few of the store's amenities. Naturally, there is a Starbucks. There is also a US Bank in case that's of use to you. Most importantly (for us, at least), this location has the Signature Cafe, which offers freshly-made and affordable sandwiches! I tried the Italian Garden--it was quite tasty but needed a little less of the multiple sauces that were on it--and my husband had some roast beef selection with horseradish-flavored cheese. Delish! And only $11 or so for both of us. The Signature Cafe also serves gelato, which is probably not homemade, but it's cool to have that as a local dessert option.
Check this place out if you live nearby. I guarantee a pretty top-notch shopping experience!