I have been going to Be Pure for a few months now, and I LOVE them! Kelly and Jessica are so kind and talented. Jessica always makes my hair look soft and beautiful. She does exactly what I ask her, but makes it look even prettier than I think it will when I come in. The products they use smell wonderful and are toxin-free, so I've bought a heat protectant cream that I use after each time I wash my hair. I really can't say enough about this place!