Sprouts is like a more expensive version than Trader Joes and a less expensive place than Whole Foods. All in all - this is a great place for healthy, natural whatevers. I like how you can weigh out your own oats or nuts. They have a clean selection of veggies and fruits, as well as other "natural" products. I find some of their fruits and veggies cheaper than other grocery stores, but the frozen foods and other products can be about a dollar or more than what I find at Target.