My daughter and I visited LL twice during our bridal dress shopping. Hannah pulled dresses that brought us to the shop, and a few more that she thought my daughter would like. (She did-- even selected Hannah's choice). Between the two visits, we went to many other places in Phoenix and Los Angeles, but at the end of the day, we brought our business back to LL because the service and experience made my daughter feel special. Bridesmaid dress shopping has begun and after trips to several places in Boston and Tucson, we are excited to be headed back to LL to finalize the bridesmaid dress and start the wedding gown fitting process. It's the little things that make the experience so great. Lots of belts and accessories to try and we never felt rushed. The assistance in getting into/out of the gowns is so appreciated and the champagne/flavored water ups the fun. The staff is warm and friendly and you leave feeling like you just shopped with your best friends. Definitely recommend you include a visit to LL when shopping for your wedding.