New name but same old crap as UltraStar now known as Digiplex! Overpriced concessions, no loyalty programs and the same apathetic employees. Yet I will still come here because its a mile from my house! Honestly though I won't miss it when it closes. They aren't very generous to the community and they don't offer much value for the money. Drive the 5 miles to Harkins or AMC at WestGate if you are seeking the total movie experience.