Everything in the store is around $800 o $2500. I believe they pick dresses from a few designers that meet the price range, which is nice. it's not as intimidating as some of the bigger bridal stores, and if you can find your dress here, it would be nice.
Making a appointment was easy by phone call. I did find that I would email and leave a message, and no one would respond, but they were very friendly when I did follow up.
They only book 2 appointments at a time, so it's not so crowded. I didn't seem to mind sharing the area with another bride.
The consultant I was with was really friendly and we chatted nicely. When I would describe my feelings about a dress, she seemed to understand me, and her pulls were consistent with what I wanted to try on.
I did find two potential dresses and I might come back for another try. Downstairs they have a bridesmaids area with some potential choices.
I would recommend coming here as one of the salons on your list. Oh and they allow you to take photos!