With over thirty years of flying RC aircraft I believe my opinion carries some strong validity. I fly many styles of aircraft (Heli's, Fixed Wing, Drone) and been inside countless Hobby Shops and I understand what we are all mainly looking for - good prices & availability. The customer service can be marginal IF we leave with a good deal. Great prices are nothing unless inventory is available. When I stepped in to Friendly Hobby I was greeted by two employees and offered something to drink. Impressive. An employee immediately asked if I needed any help finding anything and was always nearby just incase. The shop carries a wonderful supply of just about everything you'd need in addition to many items I only got on the internet.. Again impressive. I met with Steve and Brian and found them to be sincere and honest and willing to demonstrate any product on the spot.. I purchased a DX-9 transmitter and was so excited to hear Brian has the software to transfer my files from my DX-7. OUTSTANDING. With local shops deminishing or focusing mostly on cars or toys I believe this store will be my new "Go-To" place and I will tell all my buddies to visit the shop as well..