A couple of years ago, I made the mistake of trying to go blond via an at-home dye job. The first attempt resulted in pinkish hair and utter horror. A second try got my hair to blond(ish) and so I resigned myself to that. Then I had to go get a haircut.
I saw my stylist, Kelsey, at Salon Estique and she immediately noticed the change. She ever-so-subtly and kindly made me realize that at-home-blond just doesn't work and then worked out a plan with me to highlight my hair into submission while staying in my meager price range (who wants to spend boatloads of money on hair?!). So, I paid the extra $30 (compared to the price of coloring at home) and I couldn't be happier! Kelsey's proven to me time and again that I can really trust her to get my color JUST RIGHT and it always grows out gracefully, too.
The prices are comparable to any other upper end salon I've seen and the experience is worth every penny. I wouldn't trust anyone else with my color.