A cute Wisconsin-based chain that specializes in educational toys, games, and school supplies. There are goodies for those who are learning as well as those who teach. I stopped in on a weekday afternoon and the store was immaculately kept - everything was well-stocked and in order despite being in the school supply crunch time. Pricing is a bit varied - some of the items seemed very reasonable, while the baby items I was browsing felt overpriced. The staff person working was kind and made sure to greet me when I entered, and I'll likely return once some of the kiddo friends in my life are a bit older. If you have someone in grade school to shop for, this is a great stop!