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| - In a city with a mix of both large-scale stadium-seated movie theatres, as well as older-venue repertory cinemas, it's nice to have a bit of a throwback venue that you can go to and experience older-style cinema days. The Rainbow Cinema is just that. It's not a large theatre and it knows it.
Having worked in the area in my early days in Toronto, my fellow co-workers and I would leave our late shifts and bolt for the cinema with the hopes of catching what was then the nearly-new-run movies that the Rainbow had to offer. To this day, the Rainbow does the same. By bringing in movies that are not brand new, they're able to avoid the opening weekend rushes and bring the films to the public at a reduced cost.
The theatres themselves are smaller, seating no more than 150 in a theatre. As such, the compacted crowd in a theatre provides a smaller sense of community and harkens back to the day when cinemas in a theatre complex were all about this size, comparable to that which you'd find at the Carleton (http://www.yelp.ca/biz/cineplex-odeon-carlton-cinemas-toronto).
The sound is adequate, the screens are decently sized, and the seats are unapologetically old school. So yes, you run the risk of a Chris Bosh-a-like sitting in front of you, but that's the price you may have to pay for supporting a small local theatre and having an old school experience.
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