Absolutely UNBEATABLE. I am a college student so naturally I don't have a lot of extra cash laying around but thanks to PHX Bimmer I've been able to keep my '02 530i running like it just came out of the showroom. I've been going to PHX Bimmer for about 2 years and John offers the best customer service in the valley. Nick and Bryan, the specialists who will most likely be working on your car, know BMW's inside and out, they've always done an excellent job explaining to me what's going on with my car and have always only replaced what's broken. Besides repairs, they have also done some performance work for me. I HIGHLY recommend doing a BG flush no matter what BMW you have. Cleans out the engine and a noticeable increase in power and MPG, and inexpensive. John has always worked with me with the price and I've always been happy to pay it. Do your own research, make a few calls, you wont find friendlier service or cheaper rates anywhere else. I am a BMW enthusiast, like to keep my car in pristine condition, and am even quite picky about who I let work on it but I would take my car to PHX Bimmer over the dealership any day, even if there was no price difference. They know the ins and outs of BMW's better than the dealership itself.