I love European Wax Center. I have read other reviews and have to say I respectfully disagree. I went here for my very first brazilian and was pleasantly surprised. Obviously it is not going to feel good, but it didn't hurt as much as I thought it might. My esthetician (Savannah) was very kind and informative, I was very impressed with her professionalism especially since it can be extremely awkward and uncomfortable. I have had two different estheticians and they were both amazing and every time I go I get my eyebrows, upper lip and brazilian done. I will never go anywhere else, I love this place and the prices are great!