Ride is pricey. It has some spectacular views but not the best. I think the views from the Eiffel Tower and Stratosphere are better. There are some nice views looking east of the strip and some views between the hotels looking onto the strip. From the strip, walk through the new outdoor mall to the ticket office. There are some bars and restaurants. I like the old school neon signs. The ride is about 30 minutes and during the ride, a video plays giving out some stats about the ride and historical trivia questions about Las Vegas.
Overall, it was worth it the one time. I probably would not do it again unless some friends wanted to do it.