I took a colleague from England here yesterday during a tour of the Beaches and she was wowed by the vegan BLT. The best part is they now sell the smoked coconut that proxies for bacon -- bottled coconut chips made out the back, dipped in olive oil,tamari and of course maple syrup and smoked over hickory wood. This is a message in a bottle -- we can take steps to solve deforestation caused by the drive for cheep livestock feed and heart disease caused by excess saturated fat, and enjoy a great sandwich.
I also like that this is a "niche" business. As I argue in my book Food for City Building, many food companies occupy a niche -- like the hundreds of bugs and birds in a forest, each part of a nice complements but does not compete with beings that fill other niches. Full service restaurants serving bacon from pigs have nothing to worry about from Tori's; Tpri is bringing more new people to the Beaches and everyone benefits, including the people who walk around, instead of sitting around watching the tube. We can arrange an economy where, within reason, everyone wins.
That's as sweet a thought as Tori's cupcakes.