No line up today so I decided to try it out and see what the fuss was about. Definitely not worth the hype - or the price!
I bought the original cheese tart, which costed $14.99 plus tax. It's basically a pastry crust with a gelatinous custard filling. Taste is ok, but the texture threw me off (it was like eating a very soft jello).
I was also offered 50% off the pudding box as I purchased an entire cheese tart. The pudding box includes 6 puddings and was $19.99(???) originally but I picked them up for $10. I would NOT recommend these puddings. They're prepackaged and very, very small. The taste was awful, and the caramel sauce that came with it tasted so artificial I had to throw 80% of the pudding away.
It's not worth the price. The tart is ok-ish but the pudding is so off-putting I'm not sure what to do with the remaining 5. The only good thing about this experience was the friendly staff I encountered at the shop.