I'm not really sure why this store is so popular ...
Its a very beautiful store with a wonderful philosophy but the selection of products seems really limited to me. There just isn't a lot of merchandise.
I bought a stroller here because I had a gift certificate and I am now regretting my decision because I've had a few issues with the stroller but have had to take it to another store to have it looked at since Baby on the Hip doesn't deal with that kind of thing. So, if I had lost my receipt, I would be screwed since you need your receipt for warranty issues. But, had I purchased my stroller from one of the stores who are licensed to fix my brand of stroller, my purchase of the stroller would be on their account.
Learn from me - something to consider if you are going to purchase a stroller!
The online customer service is quite quick and friendly.