1. sample cups
2. soooo many flavors
3. soooo many toppings
4. fun cartoons, b movies (at Biltmore, can't speak for other spots)
5. groovy decor
ok not really #6, but I have a good eye, and none of my fabulous creations have gone over $4.50 - but friends have gone 6-7+ ...not that it mattered to them, they enjoyed every bite