This is hands down my favorite dessert stop in Madison. The cupcakes and flavor options are great. The frosting to cupcake ratio, in my opinion, is on point.
The only reason I dock it a star is because info think they're a little $$$. If they would offer more specials (beside the student discount), that would put them over 5 stars!
The store itself is a little small, but very nicely decorated. The staff is super nice! I definitely recommend stopping in and trying some delicious cupcakes!