I started working out at a crossfit gym and Chris recommended a meal replacement shake to help get my weight under control ..insert LRW...Italian sweet cream omg the most delicious shake I've ever had! Now most protein and meal replacement shakes are pretty nasty and chalky with those infamous little powder puffs that didn't completely dissolve when you use the shaker bottle that you're forced to use a blender to make it smooth but it's still gross tasting...LRW COMPLETELY dissolves in the blender bottle and it's so delicious!! Even my 2 yr old approves! My husband jumped on the wagon when he got a taste of my shake and was impressed that I had to order the strawberry for him (we were fighting over the shake!) I cannot rave enough to about the product it's that good! Price wise it's a tad expensive but when compared to the other protein powders out there in the market let me tell you they got nothing on LRW hands down NOTHING. Superior taste and ingredients compared to the other mediocre protein shakes. Plus the Italian sweet cream makes the most delicious ice cream which I made by mistake lol Eric is an awesome person whom Ive had the honor of meeting and shaking his genius hands I got to give him props and infinite thanks for creating this shake..genius man genius!!!