Frozen yogurt is frozen yogurt, to the layperson. I doubt you could tell the difference between this place and any other in town in a blind taste taste. These guys are getting one star for a very simple reason.
I really, really, REALLY hate it when people put their marketing crap on my car while it's in a parking lot. So you can imagine how irritating it was to come out from the movie theater and find their little 10% off cards tucked into EVERY FREAKING WINDOW of my car. Six of them. I'm not completely sure of what the community standards are here in regards to four letter words, so I'm just going to keep thinking them instead of typing them.
Go clean up your parking lot, Swirls. And hire a sign-flipper or something. It's way more eco-friendly.