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| - One of the things I miss from the Midwest is the choices available in gourmet sandwich shops. I've always thought there must be something in the water, but after reading the business section for many years you realize that the old adage about selling something in Peoria, IL is correct. Can you say test market?
The greater Chicagoland area had Jimmy John's, Jersey Mikes, Pot Bellies, Quizno's, et cetera over ten years ago. But, if you wait long enough sometimes things come to you. Jimmy's John's for the most part is a college sub shop (started many years ago in Elgin). Which makes sense, because if you wanted one of their subs up until now you needed to drive down to Tempe and ASU. But, that doesn't mean they're making poor quality subs -- they're actually making GREAT subs!
Their sandwiches are fresh, they use quality meats and seem to have learned the art of self-humor in their marketing: "Subs so fast, you'll freak!" They actually merchandise this stuff! Also, when you go, make sure you read their signage on the walls. It's really very funny.
Great, great sandwiches -- Enjoy!
Now, all I need to do is wait a little longer for Pot Belly and Lou Malnati's to come to the Valley! Hum, anyone want to take the over/under bet of 5 years?
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