I think they should rename this place Pure Heaven Pizza. I'm embarrassed at how long it took me to try this place especially since I know one of the owners. But with an office in SouthEnd and this being in an area with only paid parking around, it always got pushed down the list. Well parking should not be a deterrent- all the places in 7th Street Market validate parking- woo hoo!
So I met someone for lunch at the market and Pure Pizza has definitely built a good base of clientele because they had a sizable line. I got to the front and asked Juli her top recommendation which was the wild mushroom pizza. I think I'm going to be stuck like JJ because there is no reason to move on. The wild mushroom pizza has some tasty shitake mushrooms (as opposed to shitakes that sometimes taste like dirt which I call shitty shitakes) as well as some other varieties, drizzled with truffle oil. I tried it on the sprouted crust which is lower in gluten, and I paid attention to the tip about also drizzling honey they offer all patrons. You yelpers are sharp, my friends.
I had an epiphany when I tried the savory meets sweetness all on a pizza. There weren't too many pizzas in Charlotte I get extremely excited about, but this pizza changed my life and my outlook. It's not a thick crust, but still somehow substantial. I don't know what kind of cheese they use, but it doesn't upset my stomach like a lot of cheeses, and that with the low-gluten crust made my tummy very happy and guilt-free.
I guess some people might want other choices (not me, my love- I will stay true to you, Wild Mushroom) so there is a "lasagna" pizza and some other carnivorous options as well as sandwiches and salads for vegetarian/vegans.
I think I just might have this for dinner.