Depressing.
Looking around this store everything looks sad. Dim lighting. In the age of Target and WalMart supercentres the lack of care and the feel of this place is not acceptable to most shoppers.
I am only commenting on the visual appeal of this place - sloppy displays, piles of clothes everywhere - it seems that noone cares. In my opinion they need to re think the look and branding of all Zellers stores its tired, dated and needs a facelift. What once was the leader in Canadian budget department stores is being overshadowed ( and rightly so) by Walmart. Step into a walmart supercentre ( deerfoot meadows for example) and you will see the difference.
I believe that businesses speak to you through marketing and image and of course service.... Zellers screams - cheap, tired and apathetic.