I don't know, who wants to spend more money for fancy icecream? I'm not really into the whole jumpin on the band wagon gimmicky ice cream fad. Give me some old fashioned ice cream and I'll be happy as a pig in filth. There is ALWAYS a line, winter/fall/summer/spring expect a long ass wait. I don't get the hype but maybe I'm just a cranky old lady now. The service is great, that's the biggest plus side. The ice cream is meh. Really meh.