Since the change of ownership, the food is only OK. So it wasn't ever on my go to list for pho, but after a long day and returning from a biz trip... this is the closest pho joint to my home.
The owner (I assume based on previous experience) sat me down w/ a menu.. and there I sat.. sat ... sat.. and finally the owner goes out w/ a buddy to drink a beer and has to walk by me.. as I continued to sit (first table by the entrance). At the 10min mark, I gave up and returned the menu to the bar area. As I walked outside, the owner was like "Are you done already?". Obviously not, you sat me 10 min ago.. so I found that question pretty condescending. I told him I didn't receive any service after 10 min, and to his credit, he apologized.
So 2 stars for the ho-hum food, 1 star overall for poor service = erasing knowledge of the existance of this restaurant. FAIL.
ORIGINAL 10/28/2010 (4 star):
I come here occasionally, which means the food is tasty enough. My personal consensus is the pricing is higher than what I'd generally pay to get a no-soup vermicelli fix (their bowls are huge, yum #20)... This place is good for taking newbies (the atmosphere and decor is modern and inviting) and folks who are judgemental about divey looking joints.