I have been shopping in this store since I became of age to purchase firearms...that's 1993. And have bought more firearms than I can remember, and was there today for a trade/purchase.
The owner and his staff have always been respectful to me and my family. They have worked with both my mother and my wife to find the right weapon for them and their needs. They have helped me to find the best fitting first rifles for my children, and have gone the extra mile to locate the obscure requests I have made in the past.
One of the biggest draws I have to this store, is that the staff to always up for good conversation/educational chats. Unlike some stores where everyone is afraid of Corporate management and their sales quoted/up-sale requirements, these guys and gals would rather make the customer happy and make a return customer out of them.