The milkshake factory is great. The original one is on the south side, so this is the new one downtown. First appearance on a Saturday night at 9pm it was pretty packed. Workers were attentive, and it was a nice display. This location seems more commercial than the other. The one on south side has a more open factory feel. You can actually see the ice cream and it's more home town feeling. I actually came here two days in a row, and a little ashamed to admit but it's pretty good. Saturday night I got the brownie milk shake and Sunday I got the peanut butter sundae. Both delicious. My favorite part was the chocolate truffle on top. It's hard to pick which one I liked better because if you know me peanut butter and chocolate are my favorite flavors. Both were delicious. My friend raves about the red velvet, so I may come back again before I leave to try that one too!