This is a small, independently run ice cream shop. The owner served us and couldn't have been friendlier or more willing to assist. He told us to try multiple samples (and we did!). He was willing to make recommendations, and didn't try and rush us in the decision making process. I had the Fat Elvis ice cream (peanut butter, banana, with bits o' bacon) waffle sandwich with Reese's puffs cereal as a topping. The waffle was warm and the ice cream was incredible! I wanted another immediately after I was done tearing through the first one. My girlfriend had a scoop of the Honey Lavender and a scoop of Chocolate. She couldn't stop raving about the Honey Lavender ice cream. Literally. I had to take her to urgent care and have them shoot her up with a muscle relaxant until she came down from that sweet, sweet, Honey Lavender concoction. It's located in a cool little area next to other local businesses. It's a small establishment so you should be prepared for lines if you go during popular hours. Just know that waiting in line is a small price to pay for this ice cream. They have standard flavors that are always there, and they rotate in new flavors depending on the day. This place is my new favorite ice cream place in Arizona.