While a knee-jerk reaction to a tow truck company (how dare they?) would presuppose a 0-star rating, I spent an hour or so thinking about this (while watching Mad Men).
On the one hand, their "service" basically entails them stealing your car and demanding money for its return. Plus... Well, that pretty much sums it up.
On the other hand, they are *really* nice about it. Well, sort of nice. The woman did give me a funny look. In fact, I have no idea what the previous reviewer was talking about. They were tight-lipped douchebags the whole time, and wouldn't even make amicable small talk (clearly going way out of my way to be friendly...)
1 star because this company is as close to a legally-entitled extortion ring as I imagine is possible. Who cares if a burglar is polite when he steals your [extensive super nintendo collecton]? In the end, someone is still taking your shit. And what's worse, you have to pay THEM to get it back.