You get what you pay for it and here it is definitely the case.
So the theater isn't the cleanest place you've been to, and sure they don't have Dibs at their concession stand, and the screens are smaller and they show an absurd amount of ads before the movie but it only cost you 99 cents to see a movie. Don't come here on your first date to try to impress your lady, come here with a bunch of your friends and soak in the seediness of a dollar theater! Rather than downloading that flick at home, next time get some fresh air and nachos and see it here.
Tuesdays are their recession special day - $1 popcorn, $1 soda and of course $.99 tickets.
And seriously, if you're gonna charge 99 cents on a card, you deserve the 99 cent fee.