It seems like Toronto or GTA in fact doesn't have a baby store that is reasonably price with excellent customer service. Sometimes I feel like I'm paying a premium for better or brand name baby gears and products but the level of service is not what I expected. West Coast kids is one of those stores even tho I did buy many items from here. Their web phone number no one ever pick up, and their store number is hit and miss-depends if u r lucky and if they are free someone will pick up the phone. Otherwise the store is pretty and some of the staff are quite genuine.