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| - Of all the new restaurant concepts introduced thus far at Downtown Phoenix's new DeSoto Central Market, this is by far my favorite to date. Say hello to Radish, a new fast casual salad and juice spot serving up fresh (and in many cases organic) ingredients sourced from local and regional family farms. While no one can accuse Radish for being original with this concept, they're certainly perpetuating it in delicious fashion.
I came here Sunday at lunchtime, just a day after their grand opening. There was a line about 8 deep when I came. Clearly the buzz is still going strong here. The first thing you notice as you approach the Radish space is the sign at the counter which changes color every few seconds. You also notice the colorful baskets of fruits and veggies stacked behind the counter for all to see. The salad bar itself is setup not unlike your local Chipotle, though you won't find any burritos here. Here its all about the salads. Their menu contains a list of house creations you can choose from or you can customize them yourself. The customization system will look familiar to patrons of Sam Fox's Flower Child concept as the systems are quite similar (though Radish's prices are decidedly cheaper). To the side of the salad bar is the house made juices which run the fruit and vegetable gambit.
For my first time here, I went with a full size order of their South By Southwest salad (they also have half sizes of their salads for about half the price). For a drink I went with their Just Beet It juice. Total cost for everything including tax was about $17. They constructed the salad from scratch right in front of me and served it to me in about a minute. Even though the salad I got was $10, the full size salads are huge. For most, a half salad would be more than sufficient. The South by Southwest was highlighted as their signature salad on their menu and for good reason. Its fantastic. Mixed greens, chicken, avocado, salsa, black beans, cilantro, pickled jalapeño, queso fresco, pico de gallo, tortilla chips, and a honey lime vinaigrette dressing. The rainbow of ingredients works together perfectly and tasted as fresh as you would expect with a farm to table concept. It was a huge salad so I was full when I was finished, but every bite was incredibly satisfying. To watch it all down, the Just Beet It juice includes beets (obviously), pineapple, carrot, and lemon. Thankfully no pulp, though its not a smoothie either. The flavors are very subtle but clean and you certainly get the feeling that you're drinking something pretty healthy. I would almost compare it to a V8 Splash, but without the added sugars.
I have no doubt that this will be the most popular of all the new restaurant concepts to debut at DeSoto and with good reason. The food is excellent, the prices are reasonable, and the fast casual healthy angle has broad appeal (particularly amongst Downtown patrons). Even though this place just opened, they've clearly already gained a following and I look forward to sampling many more of their salad creations. I'll just cross my fingers and hope the line won't get any longer.
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