If you are in the market for a car, particularly a Mazda or Kia, I would strongly suggest that you look elsewhere.
I did plenty of research before even hitting dealership lots. I priced out options on the Kia main website, checked Kelley Blue Book's current information for invoice prices that customers have been paying over the past 6 months, and looked at the prices on the websites of countless dealerships in a 100 mile radius area. So, when I started my car search here I didn't expect to find the worst kind of ridiculous monkey business in the sales staff.
I had already had my trade-in appraised and knew to expect to be offered about 60% of that value. They offered around 30%. The base price for the vehicle (before taxes, etc) was over $1500 more than the MSRP listed on the US Kia website and the salesperson couldn't account for that price. During negotiations the salesman did the thing of calling his manager and getting in a roe and going over and talking to him for awhile and coming back like he had been fighting for us with his manager. It is such a dramatic embarrassment to their credit. I'm serious about cars--they are a big deal and a big purchase. I firmly believe that you shouldn't have to put up with the nonsense of a guy who just wants to get your commission and doesn't care about what fits you as the buyer. The phrase, "What can I do to get you to buy this car tonight?" is frankly pathetic but was unfortunately uttered.
The only thing I enjoyed about this experience is that my husband and I both found out that we negotiate like Jack Donaghy of 30ROCK. We bent on nothing and we were just short of peeling a satsuma and asking the sales guy, "Whatcha gonna do?" (a la episode "Its never too late for now"). Our answer ended up being: happily walk out and get a car elsewhere!