Love this place! You walk in and see huge menus of recommended pizza combos, but you can build your own--hence the motto: We build; You INSPIRE.
Like others have mentioned, it's like a subway-set up where you tell them if you're doing pizza or salad. Next is choice of sauce (pesto / alfredo / marinara / bbq / buffalo? / garlic butter). You move to the cheese stations where you can choose from a wide variety of cheeses (most common is shredded mozzarella). Then you have meats and veggies.
My fave combo?
alfredo base with mozzarella + feta + grilled chicken + spinach + carmelized white onions + artichokes + mushrooms + cranberries.
Don't forget to ask for a fired pookie too (think small chocolate chip cookie that's not quite cooked all the way served with a mini scoop of vanilla ice cream).
You can order for in-house or to go, but don't call ahead. They make to order when you show up.
Busy area, so parking can be a challenge. There's adequate seating inside but noisy during high peak times. There's only a couple of tables outdoors with umbrellas.
Great food. Decent staff. Great selection. Remember -- they build -- you INSPIRE! :)