I've been there twice. It's a very simple, very hipster coffee place that probably bristles at anyone calling it a cafe. I'm not a fan of the concept because it seems very deliberate.
The coffee smells great. It's what led me into there the first place. As some other reviewer said, it is really easy to pass by. The decor is all white and the seating is limited. There are maybe 4 small tables and a "common" bench.
I love it for the great coffee. Reasonable price and better quality than the chains.