I went in during my lunch on a weekday. I was helped by Lindsey. She is enthusiatic and quickly asked me questions to lead me in the right direction. She allowed me to take a browse at the selection and encouraged me to select a few wedding dresses to try while she pulled some as well. I tried on about 7 dresses and fell in love with 3 right away. All of the gowns are designer and at a fraction of the price. I ended up finding my perfect dress in under one hour and can't say enough great things about the store.