Longest line up (over half an hour - and that was considered a "less busy" time for them) and totally not worth it. Waffles are lukewarm and mediocre (I tried a variety of the flavours). They lack that terrific smell that the ones from Pmall have, and the soft serve is also lacking in flavour. The ice cream barely has any flavour at all, the matcha being a mere afterthought.
Pro Tip: Skip the lineup, go to Pmall, and order the bubble waffles (which are cheaper, better, made with more love, and more authentic) with a side order of soft serve from the ice cream place next to the waffle booth at Pmall instead.