It's conveniently located across from The Palms if you're attending a function there (like me - wedding at the Palms). It's definitely the cheaper alternative and much more family oriented. Most of the people that stay at the Gold Coast seem to be older folks and families that drove to Vegas. The hotel is about a 5 minute drive away from the Strip, but would be inconvenient to those that are without a car.
During my most recent visit to Vegas for a wedding, staying here was actually my first time not living on the Strip. This hotel is a bit run down, and definitely not luxurious like the Cosmo, Mandarin, Venetian, Wynn etc. etc. but they did attempt to remodel their rooms. Their rooms aren't too bad... a bit small and very dimly lit (something that my mother and I both did not like). It didn't really have a screaming cleanly feel to it, and why was there no freaken hot water for my shower in the morning?!?! I was showering in BARELY lukewarm water and it felt like the water was dripping from the shower head!!! I was freezing by the time I was done. x____x
I probably wouldn't come stay again, but please do something about the lighting in the room and the shower head!