Here's a quote from the response I received from the business...
There is a disclaimer on all advertised cars that reconditioning fees may apply along with other fees so we do not have any false advertising. I'm not sure how you may be aware of what the margins are on our vehicles and whether or not we make or lose money?
Like I said, they advertise a price, make you sit there for two hours, then mark it up 10% and point to the disclaimer. Shady.
Secondarily, everyone that has any knowledge of the auto industry knows that more money is made in the used car dept for the average dealership. about 25% of profit comes from used cars, 25% comes from new cars and 50% from parts and service. And generally that the sales of used cars are 30% of total sales vs 50% for new cars. You do the math and tell me which margin is higher. Again, your arrogance betrays you when there is plenty of public data available...