Professional, friendly service. Great eye exam, with state of the art equipment. If you want to get your glasses there, a good selection of frames is next door, at reasonable prices. When I explained I used a variety of computers, and how my graduated lens didn't seem to work well, I was directed to an option of "computer glasses." We chose an attractive, budget frame. Eye strain is now gone without busting the bank. I think the key is that the staff and management listen to their customers.