I prefer Ulta over Sephora because the employees are less snooty. If you sign up with their rewards program they will send you coupons and promotions quite often. Great selection on beauty products including drug stores brands. I've been coming in recently to pick up a few things from this fairly new line called "It Cosmetics". The undereye concealer has the most aaamazing coverage for dark circles. So far I believe it can only be found at Ulta, QVC, and the brand website.