First of all...this concept is brilliant. Don't deal with the ultimate drama with the bridal gowns, but specialize in EVERYTHING ELSE! This store has a gazillion different dresses to try on. Every concievable color, style, fabric, length, etc. I am not a standard size. I wear a 16 and am used to never having anything in my size, but I could literally try on 50 dresses in this store without even looking hard, as could my size 0 daughter. Amazing. I am so surprised by all the negative comments about the customer service here. I received AMAZING service from Vickie. First of all she is knowledeable, second honest, and third multitasks very well. I was in one Sunday with my two daughters looking for a MOB dress and there were at least 4 bridal groups all wanting specialized attention. How is that even possible? It isn't....so I realized that I wasn't going to get the individual attention I desired so I came back during the week. Perfect. Had her all to myself. I have also priced both their in store prices and their website. You aren't going to find a better deal.