Shopping at AJ's always gives me a sense of entitlement, a feeling that I'm cooler than everyone that shops at Fry's or Safeway. Then I get to the checkout.
It's amazing how quickly you can spend your money here. When I do shop at AJ's it's always with a purpose. Typically when I need some quality meat to grill or some fresh seafood. You know, something I can cook medium rare and feel safe eating it! And you can always find something good on "sale". Yesterday I got ground Kobe beef for $6.99/lb! KA-CHING!
The beer and wine selection is amazing, but you're still better off finding a Total Wine, because they'll have the same thing for almost half the price!