I have been shopping in this area for years and have never even noticed this JC Penney location. It's in the far part of the parking lot and nothing is near it making it a less than convenient or easy location to shop.
The store is organized and seemed very basic and typical for a JC Penney. Now that I know it's there I'll likely be more inclined to shop here in the future, but it's definitely not going to be easy to remember.