Hip AF. The service has gotten better over time--it used to just be 15 minute wait times for muscle malts and terrible service all the time. It's still way too expensive for the product, but I suspect a lot of people are coming to be seen.
They have had a bunch of hippie crap and pseudoscientific garbage (e.g. alkaline water) if you're into that kind of thing.
I'm a fan of the muscle malts, but really, they're not amazing.
There are a lot of good looking people who come here, and I suspect a lot of people come here for that or just to be seen.