This place is built for tourists to experience something different. As a local, I love to find these places and keep them in the back of my mind for when we have family and friends in from out of town.
First thing to note, this place is built for tourists so it is pricey and they try to upsell every portion of your visit. Entry fee, coat rental, drinks, photos, souvenirs; they are trying to get into your wallet from the first moment. Trust me it is easier to defend that wallet before your stint in the freezer because between the cold temperature and the alcohol I wasn't exactly thinking clearly by the end.
The one major drawback is that there is no convenient restroom. I know there can't be one in the freezer, but running across the shops at Mandalay in stupid fur coat and Russian style comrade fur cap does not coincide with $100 bar experience