I used to love this store! It was such a fun find when I was a Pitt student. There were so many items spread between two rooms in the store - various articles of clothing to stuffed animals to stationary to silly cute gag toys...and so much more. I had a blast just wandering around exploring everything.
Nowadays half of the store selection is gone - most of the clothing was removed, leaving some toys, sticker books, those sorts of things. You can barely even fit in here anymore because after eliminating half of their space (not exactly sure when or why this happened) they crammed as much stuff as they could into what little space was left. I hate walking in here now; it always feels like I'm going to knock every single thing in the store onto the ground.
Not to mention, nothing in here is pretty generic now. for example, my old favorite, the stuffed toys that represent various germs or microbes, are long gone. Everything I can find here now is just...average cuteness, in the vein of Hello Kitty. Nothing spectacular, nothing that I can't find online.
I don't think this store is awful and I know some people will definitely like it, but I personally miss the old Kawaii Gifts and I'll always remember the old stock fondly. Maybe one day the current version can return to its glory days. Until then it's just not for me.